I’ve learned a lot being a mentor at TechStars Cloud and one of the most beneficial things that TechStars does is teach it’s companies the art of the pitch and provide a socratic style of mentoring. TechStars Live! was an attempt to showcase this model in action. Brutal but effective is probably the best way to describe it but the outcomes generated by enduring this critical analysis makes for better, more focused startups. Both David Tisch of TechStars New York and TechStars founder David Cohen participated.
I think this interview style is summed up pretty well by David Tisch in this video.