“Big Data” is a term that is quickly getting a rep like the term “social media expert.” Lot’s of smoke and little fire. Notice Technology is a firm that just launched a REAL big data solution called Polygraph that uses the activity streams from Facebook to developer compelling and accurate consumer insights. How does a small company with two folks build a big data solution efficiently? As a PAAS on Azure of course. This is also a great story about entrepreneurship and about how you must let your experiences and customer feedback guide your startup–and that it’s possible to do this without raising millions of dollars.
Learn more about the philosphy of Polygraph at: